Poisonwood Bible Summer Reading Assignment - 2010 Words

Fax Victor AP English Literature and Composition Ms. Elder The Poisonwood Bible Summer Reading Assignment August 12, 2014 The Poisonwood Bible 1. Barbara Kingsolver explores a quest in her novel â€Å"The Poisonwood Bible†. The criteria of a quest consist of a quester, a destination, a purpose, challenges, and reasons for the quest. In this instance the quester is Orlenna Price whom demonstrate guilt consistently. Orlenna is going there to accompany her husband, who is seeking to convert others. She feels guilty due to the death of her daughter and now that guilt remains as one of the challenges she faces. This is mostly transparent when she says â€Å"How do we aim to live with it?† (Kingsolver 9). Her guilt revolves around the destination to the Congo. Due to the Congo her one of her children survives. Now she has to deal with that challenge which is her guilt. The elements of a quest are very embedded in â€Å"The Poisonwood Bible†. 2. A gathering around a meal often represents an act of communion. People come together to share thought, ideas, and conflicts. In â€Å"The Poisonwood Bible†, a particular scene occurs when there is a dinner at the church. The feeling around the dinner table was a sense of belonging and agreement, which matches up well with â€Å"How to Read Literature Like a Professor† view of a meal. As the meal proceeds, Kingsolver notes â€Å"He is Congolese all right, But he has different kind of eyes that slant a little bit like a Siamese† (Kingsolver 125). ThisShow MoreRelatedSummary Of The Poisonwood Bible 1318 Words   |  6 PagesLiterature and Composition Summer Reading Assignment The Poisonwood Bible Analyzed by: Shraddha Patel contents: 6 essays  â€Å" Imagine a ruin so strange it must never have happened First, picture the forest. I want you to be its conscience, the eyes in the trees.† The effect of the above directive on the reader is that it takes us into the world that is so disparate from anything that we, the reader, could have ever imagined. It propels the reader to continue reading and disclose the mystery of

Workplace Diversity Within The Workplace - 1322 Words

The past decade, diversity in the workplace has become one of the most frequently discussed topics in management groups or circles, while interested academically in the actual prospective of workplace diversity has remained limited. To be successful in managing diversity in the workplace first one must understand it from a personal perspective. To be able to derive knowledge and strength from one’s differences shows deep faces in character. A book I read in high school defined diversity as â€Å"the mosaic of people who bring a variety of backgrounds, styles, perspectives, values, and beliefs as assets to the groups and organizations with which they interact† (Rasmussen, 1996, p. 274). Workplace diversity is characterized as representing two perspectives: functionalist perspectives and a critical believe there is several challenges with diversity in the workforce. Challenge because it requires organizational change; it means fostering a cultural environment that values differences and maximizes the potential of all employees. Workplace diversity is everywhere, from the small corner business to the fortune 500 company, and is one of the most important challenges facing companies today. This mixture of diverse gender, personality, experience, race, and culture is what makes a team successful. It is an opportunity because organizations that proactively address diversity have a competitive advantage. An advantage everyone wants. It involves recognizing the value ofShow MoreRelatedDiversity At Workplace Diversity Within The Workplace3281 Words   |  14 Pages1.0 Diversity at workplace Diversity is a very extensive subject and can be in any genre or class; it is difficult to categorize because of its complex nature. According to Res (2012), diversity can be represented as a variety of human aspects pertaining to different societies and cultures in the workforce or can be explained tolerating the differences. On the contrary, diversity is a quest of differences among human beings in safe, positive and nurturing surroundings and moves beyond simple toleranceRead MoreThe Diversity Within The Workplace1538 Words   |  7 PagesIt is a known fact that in order for companies to flourish, excellent leadership practices and employees go hand-in-hand. What most companies have failed to acknowledge is how diversity within the workplace, especially in management and executive leadership, does not have a very strong presence. Numerous executives have embraced the fact that their hiring practices are inconsistent with their new motto (we do not discriminate†¦), but fail t o realize that it is more of an internal issue than it isRead MoreWorkplace Diversity Within The Workplace865 Words   |  4 Pagesmarket today is workplace diversity. Workplace diversity is defined as all characteristics and experiences that defined each employee as individuals, but it can also be misunderstood as discrimination against employees. Diversity can include race, ethnicity, sex, religion, disability and sexual orientation discrimination. One reason why workplace diversity is important is because when you respect your employees productivity rate rises and many companies do not know that. A diverse workplace targets toRead MoreThe Diversity Within The Workplace1540 Words   |  7 PagesIt is a known fact that in order for companies to flourish, excellent leadership practices and employees go hand-in-hand. What most companies have failed to acknowledge is how diversity within the workplace, especially in management and executive leadership, does not have a very strong pr esence. Numerous executives have embraced the fact that their hiring practices are inconsistent with their new motto (we do not discriminate†¦), but fail to realize that it is more of an internal issue than it isRead MoreThe Diversity Within The Workplace1324 Words   |  6 PagesAs the global reach of each organization grows, their objectives have not changed, however, their look toward leadership has. The increased diversity in the workplace requires superior synchronization by identified employees to meet effectively the mission and vision of the organization. This individual must be capable of meeting the needs of subordinates with their area of expertise with set expectations for meeting organizational goals. While the world analyzed this need, several theories becameRead MoreDiversity Within The Workplace : Diversity6655 Words   |  27 PagesDiversity in the Workplace What diversity are we talking about? We have ethnic mixes, cultural differences, racial diversity, and religions across the spectrum, wide age ranges, class mixes, and sexual orientation options. The world is so connected that we are doing business by e-mail and computer transmission all over the globe at all hours of the day and week. We encounter a staggering variety of people every day. We have so many types of people in the workforce today that we must define whatRead MoreDiversity Within A Diverse Workplace1320 Words   |  6 PagesDiversity is seen as the difference among people. These factors include gender, race, ethnicity, age,sexual orientation,religion,capabilities/disabilities. A Diverse workplace,in the last 30 years, become an important issue to emerge, and it’s effects this can have on a organisation. More and more research has gone into a diverse workplace and effects it can have on an organisation competitive advantage. Although having diverse workplace, bri ngs about opportunities and threats, diversity is complexRead MoreThe Diversity Within The Workplace Essay2257 Words   |  10 Pagesrise to a diverse workforce comprising of different individuals who significantly differ from one another. Diversity in the workplace has been defined as the differences and similarities among the employees that make up an organization in terms of age, cultural background, sex, religion (Anon., n.d.). The diversity in the workplace in terms of age is more often referred to as generational diversity. The desire by some to stay and work longer has led to the current workforce capturing many generationsRead MoreGender Diversity Within The Workplace1323 Words   |  6 PagesGender Diversity in Work Balance between men and women in the workplace has been absent from modern corporations. More often than not, employers discriminate against women for being the domestic partner. But society is changing, and we are creating a cultural lag in society, meaning that women have proven their capabilities to be far superior than what is commonly presumed time and time again, but society still fosters beliefs built on traditional gender roles. Women are not always domestic humans;Read MoreThe Value Of Diversity Within The Workplace1163 Words   |  5 PagesThe Value of Diversity in the Workplace Globalization sets the perfect environment to develop diversity in the workplace. This new society, in which we are currently living, has created a new workforce that is based on its diversity that can greatly help with any business development and growth. In business, diversity brings opportunities to grow, expand and reach out to other markets by utilizing the values, ideas and the diverse skills that people from many different backgrounds have to offer.

Coca Cola Demographics and Psychographics in Market Segmentation

Question: Discuss about theDemographics and Psychographics In Market Segmentation. Answer: Introduction Research problem-market segmentation strategies need to be evaluated for effectiveness. This research will ascertain whether demographic variables are effective for market segmentation. Limitations of the report- the report is dependent on secondary sources of information which may have subjective opinions. Therefore care should be given in when implementing the recommendations. The sources and methods used-This report utilized secondary sources including academic underpinnings journals and internet sources. Report Organisation-this report will first evaluate the advantages and disadvantages of using demographics as a base for market segmentation. Discussions Advantages of using demographics as a basis for market segmentation The first advantage of using demographics in market segmentation is that the demographics data is easily available for use and it is cost effective. Most secondary data including the census data are expressed in demographics. This makes it easy to access this form of data and apply it in identifying the target market. The census data is readily available and the costs involved in accessing this kind of data are low (Piercy, et al. 2011). Secondly, demographics are easily measurable when compared to other segmentation factors. Considering when other variables like lifestyle and personalities are used in market segmentation their demographic characteristics have to be ascertained in order for the true characteristics of a market segment to be known (Bruwer, et al. 2007). Therefore the use of demographical data in deciding which market segment should be targeted is vital even when other factors have been considered. This set of data offers an opportunity to examine the population of different locations and develop products that suit their needs (Tigert, et al. 1971). For example, it is not enough to give the percentage of people who use Moleskines product range but it will be important to know their age, their gender and income ranges. Third, the application of demographics in segmentation will lead to customer loyalty and retention. When the customer needs and wants are carefully evaluated and their trends studied, an organisation will channel its marketing campaigns towards those needs and wants (Sessler 2011). If the customers are satisfied, they will become loyal and they will tend to use the products more often. An example is the Moleskines product range. The company has engaged its customers in buying its non-digital products through incorporation of the products in the digital systems. For instance the MSK 2 is one of the products that customers can use to submit their art, hacks and videos on the company website. Besides, these clients can access various templates for the creation of their journals (Koenke 2006.). Fourth, demographic data reveals the ongoing trends that give a clear signal indication of business for marketers. For instance, demographics can reveal the income levels of a population and that can show the purchasing power of that population and products can be developed to suit the income levels of such a population (Barry, et al. 2009). Finally, the use of demographics in market segmentation can save the business the costs that may be incurred in expansion. Since the population characteristics can be defined and the future predicted, the organisation can save on costs that can be incurred on further research and the losses that can be incurred through unsatisfied customers. Disadvantages of Using Demographics as a Basis for Market Segmentation First, one major limitation with the use of demographics is that it is one dimensional and does not facture in product differentiation. For instance, demographics can give details on a certain product for example the aftershave but it cannot give information about a particular aftershave brand. And who exactly uses the brand (Shiffman 2013). Secondly, demographic data is only descriptive and his limits the understanding of the consumers themselves since the data available is general and generalization cannot be used in the development of products that can be used by such a population (Sessler 2011). Thirdly, demographic variable require that other variables are used in the development of a market segment. This is due to the weakness that is posed by only being descriptive of the data and not being detailed on the brand types that are preferred by different demographic segments (Shiffman 2013). Lastly, demographic data is readily available and competitors can easily utilize it to copy the products that an organization may be selling in a particular market. This is a great disadvantage because the competitors may produce better products which can lead to loss of customers. Can demographics and psychographics be used together to segment markets? In the analysis of whether demographics and psychographics can be used together in a segment market, it is important to describe what is contained in psychographics. Psychographic segmentation is related to research on the psychological needs and wants of consumers (Narang 2010). This form of research is also referred to as lifestyle analysis. This has been an important tool that has been used in determining the most promising market segments. The promotion of such products as Colgate, KFC fast foods, Lux soap and many others relies on psychographic research which is used in capturing the potential customers profiles. Consumer interests, activities and opinions are some of the psychographic measures that can be used in the development of a market segment. Besides, the profiles which can be used when se factors are the ones that can be used in coming up with consumer-based products (Kumar,et al. 2008). Psychographic and demographic can be used complimentarily. That is, when the demographic and psychographic variables are applied together, there is sufficient information that can be used in the development of products for a particular market segment. In marketing, information is important and the more information is available the more the marketing activities will be effective since the customer needs will be met. For a brand to be successful in the market, it needs to satisfy the customer needs fully. Organizations should invest more in market research in order to come up with the products that are needed by the market. It is not possible for the organization to produce products that will satisfy the customer needs if they do not conduct sufficient research on what those customers needs are (Simons, et al. 2016). Using both demographic and psychographic data is also important because this technique develops a deep understanding of what needs to be put into the market. Demographics help in developing the quantities needed while psychographics will develop the needed qualities. For a market to be fully satisfied both quantity and quality have to be adhered to. A product may be of the required quality and the market demand is so high and if the quantities cannot satisfy the demand then there may be a crisis that may lead customers away from the companys products. Also, a product may be abundant in the market yet it is not of the required standard and quality according to psychographic profiles. This also may tarnish the companys reputation and customers will avoid such products ((Shiffman 2013).). Moleskine is an example of a brand that fully utilizes the concept of market segmentation. This organisation used to produce notebooks and it is a popular brand name in this industry. The digital era has really affected this company but still it has managed to survive the tides that come with digitalization. Since the digital era came with a wave that could reduce the need to write in notebooks, the company did an analysis of their customer desires and lifestyles. Since these customers have a heavy presence in the online platforms and social media, the company developed products that can be used in the digital era. By doing this the company has survived through a challenge that many other companies could not survive through (Spence,et al. 2007). Recommendations When applying market segmentation as a strategy in marketing, demographic data is important and it should be used together with psychographic data. The combination of these sets of data makes it easy to identify and present products to the market will fulfil the customer needs and wants.A critical analysis of lifestyles and the [population is important in this strategy and therefore I recommend that the two sets of data should be used complimentarily for effectiveness. Conclusion Market segmentation is a marketing strategy that is effective in penetrating and managing a market. This is done through profiling the market needs and developing products that suit such a market. The use of demographics in market segmentation is important in determining the different customer characteristics. However, there are some limitations which need that a combination with other variables should be done in order to make sure that market segmentation is done in a way that will lead to customer and market satisfaction. When the market is satisfied, the brand easily becomes successful in such a market because it will be trusted and customer loyalty will be developed. Reference List Barry, James, and Weinstein Art. 2009. "Business psychographics revisited: from segmentation theory to successful marketing practice." Journal of Marketing Management 25, no. 3-4: 315-340. Business Source Premier, EBSCOhost (accessed September 15, 2016). Bruwer, Johan, and Li, Elton. 2007. "Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors." Journal of Wine Research 18, no. 1: 19-34. Business Source Premier, EBSCOhost (accessed September 15, 2016). Koenke. Teri. 2006. "Destroying Demographics: The New Art of Strategic Customer Communications." U.S. Banker 116, 22-23. Business Source Premier, EBSCOhost (accessed September 15, 2016). Kumar, Vishal, and Sarkar, Amitava. 2008. "Psychographic segmentation of Indian urban consumers." Journal of the Asia Pacific Economy 13, no. 2: 204-226. Business Source Premier, EBSCOhost (accessed September 15, 2016). Mostafa Mohamed M. 2009. "Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps." Expert Systems with Applications 36, no. 8: 11030-11038. Academic Search Premier, EBSCOhost (accessed September 15, 2016). Narang, Ritu.2010. "Psychographic segmentation of youth in the evolving Indian retail market." International Review of Retail, Distribution Consumer Research 20, no. 5: 535-557. Business Source Premier, EBSCOhost (accessed September 15, 2016). Piercy, Niall, Campbell, Collin, and Heinrich, Daniel. 2011. "Suboptimal segmentation: Assessing the use of demographics in financial services advertising." Journal of Financial Services Marketing 16, no. 3/4: 173-182. Business Source Premier, EBSCOhost (accessed September 15, 2016). Sessler Jerrod. 2011. "Demographic Segmentation: Social Media In-A-Box." Franchising World 43, no. 9: 50. MasterFILE Premier, EBSCOhost (accessed September 15, 2016). Shiffman Leon. 2013. Consumer Behaviour, 6th Edition. Pearson/Australia, 2013-09-01. VitalBook file. Simons, Dirk, and Zein Nicole. 2016. "Audit Market Segmentation The Impact of Mid-tier Firms on Competition." European Accounting Review 25, no. 1: 131-154. Business Source Premier, EBSCOhost (accessed September 15, 2016). Spence, Jacqui, and Abratt Russel. 1997. "Use of psychographics in consumer market segmentation: The South African experience." South African Journal of Business Management 28, no. 2: 33. Business Source Premier, EBSCOhost (accessed September 14, 2016). Tigert, Douglas, Lathrope Richard Michael, and Bleeg. 1971. "The Fast Food Franchise: Psychographic and Demographic Segmentation Analysis." Journal of Retailing 47, no. 1: 81. Business Source Premier, EBSCOhost (accessed September 15, 2016). Wilson-Jeanselme, Muriel, and Reynolds Jonathan. 2006. "The advantages of preference-based segmentation: An investigation of online grocery retailing." Journal Of Targeting, Measurement Analysis For Marketing 14, no. 4: 297-308. Business Source Premier, EBSCOhost (accessed September 15, 2016).

My Acet free essay sample

Since the very beginning of my childhood, Eve never seen myself as someone who will succeed in life. I never believed in myself and what I can do. I always saw myself as a constant failure, unintelligent and a worthless human who could never achieve anything. I dont know why exactly, but no matter what, I Just couldnt get myself to trust and believe in me. My belief affected everything I do, especially how I performed in school. I didnt Join any school activities we had; quiz bees, cheering competitions, interest clubs, etc. I have had many opportunities, many breaks, and many chances.And I have left them all time and time again. I ignored plenty of opportunities for me to excel. Perhaps because from my past experiences, everything I got myself into all turned into failures. I write this essay as a preparation as I hop onto a more serious stage of life college. We will write a custom essay sample on My Acet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is the last year of my high school life, but Im even nowhere near ready to leave high school because I dont know what lies in store for me, and until now, Im not certain as to what I want in life and how to get it. Im constantly changing minds about which course to take.Its like I endlessly make plans and goals only to change them at some point later on. Im starting college in ewe more months to come and part of me Is looking forward to it and then the rest of me is not, but terrified. I feel like everyone Is excited for college while Im the only one whiffs desperately trying to hold on to high school. Its like I dont know if Ill do good enough to make it through college because there are a lot of college things I dont know about yet that I will automatically need to know about right when I walk across the stage. What If I dont meet my professors expectation? What if I dont get a Job after college? But then something hit me. Everyone had gone through the same experience as I am experiencing right now. And this Is the exact thing I felt when entering high school, but look at me now, Eve made It. It seems Like only four days has passed rather than four years when I went to my high school orientation and had a little panicked about what high school life had to offer me.I had a good talk with my parents. They told me how else do I expect others to trust me when I cant even trust myself. That somehow pushed me to the realization that the best that I can do Is to start believing myself. That did not only gain the confidence that I needed for me to trust myself, but It also made me realize that nobody can Interfere me with my goals. I know and I believe that theres nothing that I cannot do, with this strength that I have.I know that there will be a lot of challenges In reaching my goal, but Instead of running away from It I will whole-heartedly face It, because I know that every challenges In life mold me to become a better person. My Act Essay By beaklike few more months to come and part of me is looking forward to it and then the rest of me is not, but terrified. I feel like everyone is excited for college while Im the only one whos desperately trying to hold on to high school. Its like I dont know if Ill do good the stage. What if I dont meet my professors expectation?What if I dont get a Job experience as I am experiencing right now. And this is the exact thing I felt when entering high school, but look at me now, Eve made it. It seems like only four days has myself. That somehow pushed me to the realization that the best that I can do is to trust myself, but it also made me realize that nobody can interfere me with my goals. Have. I know that there will be a lot of challenges in reaching my goal, but instead of running away from it I will whole-heartedly face it, because I know that every challenges in life mold me to become a better person.