Supply Chain Operations Management Analysis - 4582 Words

Supply Chain Operations Management Analysis of Southwest Airlines Name: University: Course Title: Instructor: Date: Introduction Southwest Airline is said to be the largest airline firm in the world and yet it charges low-fare costs to its large population of customers. Interestingly, it is noted that the company is one that depends on a large pool of suppliers whom are found necessary for the business to operate desirably. Such suppliers are mentioned to include: maintenance firms, fuel suppliers, food suppliers, and others (Laudon Laudon, 2011). Thomas (2012) informs that a firm can benefit a lot from an effective supply chain management which can even have various policies for managing suppliers and serving consumers that enable a firm to greatly reduce its operational costs. It is expounded that these policies are those that establish profitable relationships between customers and suppliers within the supply chain. Thus, large firms with a large population of customers and many suppliers, different customer needs are linked to various business channels which produce various products and services through a complex supply chain process which has different modes of operating. This is said to be necessary for the sake of capitalizing both on organization’s profitability and satisfying customers’ needs. This knowledge creates a need to analyze the supply chain management process of Southwest Airlines purposely to: (a) determine how market demands are met by itsShow MoreRelatedA Framework For Supply Chains Logistics Operations Essay1283 Words   |  6 PagesTopic 1 Oakden, R., Leonaite, K. (2011). A Framework for Supply Chains Logistics Operations in the Asia Pacific Region. Sydney NSW: McGraw Hill. Chapter 1, Topic: Value chain. (pp. 6). 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Nielsen-de Vries Lecturers Logistics Room D2.173 osenj@hr.nl / vriad@hr.nl Rotterdam, 00 januari 2007 6-1 Corporate strategy Business strategy Operations Strategy Mission Objectives (cost, quality, flexibility, delivery) Functional strategies in marketing, finance, engineering, human resources, and information systems Strategic Decisions (process, quality system, capacity, and